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Clientele  ·  Selected Work  ·  No. 03
SAVENDA  ×  BBC Public Relations  ·  Strategic Media Placement

From Zambia to the global stage.

ClientSAVENDA Group
PlatformBBC News TV & bbc.com
Year2024
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SAVENDA is one of Africa's quiet powerhouses, building across real estate, agriculture, and technology. It had the work. What it did not yet have was the world's attention. We went and got it.

The challenge

SAVENDA was already unifying African markets, but the global visibility to match it was missing. International partners and investors cannot back a story they have never seen. The company needed a platform with the reach and the credibility to carry its vision past the continent.

The approach

A single, strategic move that made miles of impact. We used our media relationships to secure SAVENDA a feature on BBC News TV and on bbc.com. Not a passing mention. A full feature, positioning SAVENDA's work in real estate, agriculture, and digital technology as a driver of Africa's economic transformation, and putting that story in front of a worldwide audience.

The SAVENDA feature live on bbc.com
The feature, live on bbc.com.
600M
monthly visitors within reach through the BBC platform, with further exposure across BBC News TV.

The impact

Global recognition on one of the most trusted media platforms in the world. New conversations with international stakeholders and investors who now had a reference point. And a mark of credibility that no amount of self-promotion can manufacture.

For SAVENDA, the journey is only beginning. With a global audience watching, the room got a great deal bigger.

Credibility like this is not bought. It is placed.

ClientSAVENDA Group
PlatformBBC News TV & bbc.com
Year2024
DisciplinesPublic Relations, Strategic Media Placement, Positioning