The Economist · The World AheadExperiential Marketing
In the room, from anywhere.
ClientCT Productions × The Economist
EditionsThe World Ahead 2023 & 2024
VenueLagos
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CT Productions holds the exclusive license to publish The Economist's The World Ahead in Nigeria. Across two editions, 2023 and 2024, our job was to make sure the country knew it was happening, and to make people feel like they were in the room even when they were not.
The brief
The World Ahead is The Economist's annual look at the year to come. CT Productions brought it to Nigeria and West Africa with local depth, pairing global foresight with analysis built for this market. Our remit was experiential. We owned the presence, the noise, and the feeling of the moment.
The room, carried out to everyone who could not be in it.
What we did
We built the launch presence across both years. The 2023 edition opened in Lagos at the Ecobank Pan African Centre, with policymakers, industry leaders, and partners in the room to set the agenda for West Africa. We curated each night as it happened and carried the conversation out to everyone who could not attend, so the audience watching from outside felt the same urgency as the people inside.
The World Ahead 2023, localised for Nigeria and West Africa.
By 2024 the franchise had grown, with partners like PwC Nigeria adding research and editorial weight. Our work scaled with it. Two editions, one job: turn a publication into an occasion the whole market could feel.
The World Ahead 2024, the franchise grown.
Our job was to make people feel like they were in the room. We did, even for the ones who never walked in.
The World Ahead, in motion.
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The Stamfordham team delivered solid creative work throughout our collaboration. They were efficient in translating our ideas into clear and effective social media content. Their approach was strategic, and they consistently met deadlines, providing us with the support to enhance our digital presence. Overall, their work was reliable and aligned with our objectives.
